Supermarkets have become strategy masterminds in their efforts to make you buy more and more each week. The traditional “sale”, that is, lowering a price temporarily to entice you to purchase, has been replaced in many instances by the “two-fer” the price of one, and/or “BOGO” (buy one, get one free or 50% off). Stores are also featuring 10 for $10 mix and match promotions. The word “free” lights up the eyes of most shoppers!
Stores love it because they are moving twice the number of items with this strategy and manufacturers love it because it basically shuts out their competition for a period of time. Cereal A is purchased (2 boxes) and thus Cereal B isn’t, for perhaps weeks at a time.