For decades now, gift cards have become a “basic” for most of us as just another way to shop and give as gifts to our family and friends. I can remember my days as an executive with the Macy Corporation when they became first an idea and then ultimately a real money maker for the company. That was then and the profit motive was in my brain and blood. But when it comes to the reality of gift cards, are there cons to them? I mean, for you, do they actually suck?
Remember Gift Certificates? (Yes, They Still Exist)
I once had to make a presentation to the Board of Directors about expanding the sale of gift certificates at the chain of department stores I worked for back in (as Adam F. Goldberg would say) 1970-something.Continue reading“Why Gift Cards May Suck and Why They Don’t!”