No, that’s not the name of a new rock band from across the pond. Rather it’s a description of what is happening in the world of retail these days, or should I say this decade. Yes, there is a retail revolution taking place and it’s something that we are all involved with no matter what letter is used to describe your GEN-eration—Z, X, Y or BB (that’s me, ha ha).
Generation Z shoppers are a force to be reckoned with and are now a major influence on the retail market.
Generation Z (or Gen Z) is the demographic age that arrived after the Millennials (Gen Y). Demographers and researchers typically use the mid-1990s to late-2000s as birth years. That makes them somewhere between age 10 and 25 years old about now. Most of Generation Z have used the internet since birth and are comfortable with technology and social media. They really know no other way. That’s the reason for today’s post about Gen Z and the retail revolution and how it is affecting everyone!Continue reading“Gen Z and the Retail Revolution”