As a savvy consumer, you probably do some research before you spend your hard-earned money, whether it’s for a night out at a fine restaurant, a hotel stay as part of a leisurely vacation, or purchasing goods such as electronics or clothing. How often have you spent those dollars only to find out that the restaurant or hotel wasn’t quite what you were expecting? How much time have you spent exploring your plans and checking out online user reviews? Did you trust what you read? That’s the question I’m asking today and what I have learned about online user reviews can help you wade through some of the clutter and get to the real story.
There have been many articles written and surveys taken about the reliability of the reviews we see online for various services like hotels, restaurants, contractors, and of course, products. Some are positive and others are negative. According to a survey done by BrightLocal, the results for 2015 show that 80% of consumers trust reviews as much as personal recommendations, but 72% will do so only if certain criteria are met, with 31% needing to believe the review is authentic.Continue reading“Can You Really Trust Online User Reviews?”