I sometimes have said that you can blame Ralph Nader for all the mistrust people have in big business today. Those seeds were sewn a long time ago when Mr. Nader was a major factor in protecting consumer rights (you can check it out here if you’re too young to remember!). But whether you recall his consumer activism days or not, there were and still are some very good reasons to have mistrust even today. Advertisers often use misleading ads to separate you from your hard-earned cash.
We’ve all heard and seen those retail ads on TV and radio, in newspapers and magazines, or in our e-mail inboxes that make unbelievable claims and promises. Think phrases such as “it’s totally risk-free” or “thousands already saved on this amazing offer”. You know what I am talking about here. That too-good-to-be-true ad copy that frequently grabs your attention and makes claims that fundamentally and even deliberately mislead you! Continue reading