About 24 months ago, the first manufacturers began to reduce the size of a half gallon of ice cream from its historical 64 oz. package to just 56 oz., without reducing the price, and barely anyone even noticed it! With retail pricing being kept at the same level, it didn’t seem like much of a hardship for anyone to have to pay for less ice cream, and manufacturers saw this opportunity to fight cost overruns and maintain or even increase their profit margin. This minor change in size can actually produce an additional 12.5% profit (and expense for you and your family). The prices of some brands and packages have continued to climb, and many are now selling their “half gallons” as 48 or even 45 oz. packages. Another loss for consumers of 11-14% from even the 56 oz. shrinkage.
Continue reading“Supermarket Savings: Price of a Half Gallon of Ice Cream?”