About 24 months ago, the first manufacturers began to reduce the size of a half gallon of ice cream from its historical 64 oz. package to just 56 oz., without reducing the price, and barely anyone even noticed it! With retail pricing being kept at the same level, it didn’t seem like much of a hardship for anyone to have to pay for less ice cream, and manufacturers saw this opportunity to fight cost overruns and maintain or even increase their profit margin. This minor change in size can actually produce an additional 12.5% profit (and expense for you and your family). The prices of some brands and packages have continued to climb, and many are now selling their “half gallons” as 48 or even 45 oz. packages. Another loss for consumers of 11-14% from even the 56 oz. shrinkage.
To compare supermarket prices, it’s important to look at the “per unit pricing” on every item you are buying. By law, every supermarket must have a comparable price on its shelf so that you can literally compare the “apples to apples” price. For example, let’s say you are comparing two brands of granola bars and one box has 8 bars and the other has 10. By comparing the “per ounce” prices on the shelf tag, you can easily see which one is the better value.
You probably know that in general, larger packages are sold at lower per unit prices, but it isn’t always true! The most obvious exceptions are items that are “on sale”, where literally a smaller package can be 10-80% less than the larger package of that product on a per ounce or per pound basis. When you stop and look at items, some may have 4, 5 or even 6 different sizes available! When you add coupon or discount savings to the offered price it can increase savings dramatically.